Agency Mission/Vision/Philosophy for Agency
03-1015023-056

The Agency's mission is to deliver maximum value in terms of return to
its clients and investors, and growth and stability for its employees,
through a concentrated focus on and marketing dominance within targeted
industries that utilize traditional and non-traditional marketing
agency services.

The Agency's operating philosophy is that the most successful direct
marketing programs are based on a fully collaborative relationship with
our Clients. Campaigns are deemed successful when they meet or exceed
client expectations in terms of:

· Leads and/or sales generated
· Net cost per lead or sale
· Premium volume generated in comparison to marketing dollars spent.

In addition to quantifiable performance measures, qualitative issues
come into play. These include:

· Ongoing communications streams between Client and Agency
· Seamless execution
· Integration of messages
· Brand leveraging
· Accurate and on-time delivery of both the campaign and targeted
results.

Direct marketing programs work when the Agency's expertise is combined
with a thorough understanding of the Client's business situation. This
includes where the client has been, where it wants to go, and what
performance factors will constitute success.