Client/Agency Relationship for Agency
03-1015023-056

The most successful Client/Agency relationships are grounded in shared
understanding of and commitment to each Client's business goals and
objectives. The Agency's Account Team assigned to each Client becomes
that Client's partner, dedicated to finding and implementing marketing
solutions to meet those goals.

All Client relationships are managed by one of the Agency's senior
management executives, supported by a team of Account Supervisors,
Account Executives, and Marketing Coordinators -- whose specific
backgrounds and experience best fit the needs of that Client. Each team
is responsible for all aspects of Client programs, from strategic
planning through each phase of the implementation process.

Communication is key to implementation of successful marketing
programs. The Agency's philosophy is to provide turnkey management
while keeping each Client totally informed at all stages of the
process.

The Agency has built its reputation on forming partnerships with our
Clients to establish required marketing and strategic objectives, and
to determine what elements are needed to meet those goals. The Account
Team, together with other Agency resources, works in tandem with the
Client to develop and implement:

· Strategic Plans
· Marketing Plans
· Budgets and Forecasting
· Reporting and Analysis
· Seamless Program Management/Execution.