Firm Strengths for Agency
03-1015023-056

The major strengths of the Agency lie in integrating a strategic
approach that recognizes the client's objectives -- short and longer
term -- with an in-depth understanding of the market(s) and segments
therein, and developmental and execution of creative solutions that
reflect that understanding.

Functional strengths include the array of direct marketing disciplines
and tactical marketing applications, including:

- Strategic planning, consulting, tactical program development
- Creative design and execution across all media
- Media planning, buying, placement, tracking and reporting
- Production management, fulfillment services
- Database management, modeling and profiling
- Broadcast production
- Inbound/outbound telemarketing services.
- Interactive services
- Turnkey Program Management