Perhaps the most significant factor that differentiates the Agency from
other direct marketing agencies is reflected in the backgrounds and
composite experience of the agency's key executives. The majority of
the Agency's senior executives have spent most of their business
careers as clients. As a result, they bring a hands-on, in-depth
knowledge and understanding of industry-specific processes, regulatory
limitations, and potential pitfalls, combined with track records for
finding successful marketing solutions in an increasingly competitive
environment.
Having developed successful direct response programs as clients within
various industry sectors, combined with the broad range of current
client relationships, the Agency is uniquely positioned within the
advertising agency arena. This client-side orientation ensures that
development of specific programs and their execution unite both
strategic and tactical levels in real world applications that maximize
bottom-line results.