Media Operations/Capabilities for Agency
03-1015030-102

Our full service media department includes strategy and planning,
analysis and research, implementation, stewardship and accountability
as well as tracking and modeling. We currently place over 250 million
in media, and we have a huge commitment to media technology like
Arbitron, Nielson, MRI, LNA, Scarborough and Competitive Media
Reporting. We "mind-meld" with our target audience – to reach them is
to know them, to know them is to "become" them. We conduct ideation
sessions that generate integrated, new thinking – constantly.

We buy more efficiently, too, with savings from 20-25% for spot TV,
25-30% for radio, 35-40% for magazine and over 10% for outdoor.