Media Operations/Capabilities for Agency
03-1015032-418

We believe media strategy should be driven by brand and marketing
strategy. Therefore, we have no preconceived biases regarding the type
of media that should be used for a particular brand campaign. Each
situation must be analyzed with the media strategy developed
accordingly and flowing logically from the overall brand strategy. In
keeping with that approach, media planners and buyers are assigned
based on the specific need of the account assignment.