Firm Strengths for Agency
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We don't just build brands, we build categories. The cellular phone
category was in its infancy. We helped build cellular phones from a
phone for the affluent to a mass market product by consistently
positioning cell phones as affordable (and helped design rate plans to
match). We helped reinvigorate the toy category by introducing one new
educational toy in an innovative way. That one new toy has now grown to
over 100 toys and is now the 3rd largest toy company (not educational
toy company but toy company) in the US. We branded bowling balls which
had previously been a sea of no name black bowls. We introduced Cosmic
bowling and helped rejuvenate the bowling industry.

We conduct imaginative research to uncover underlying truths and
based on these truths, we build strategies that work. How do we know
they work? We consistently exceed sales goals for our clients-- no
matter what the category.

We create advertising that not only wins awards, more importantly we
believe our first goal is to create advertising that works. Our
advertisng won the GRAND EFFIE , the Best of Show for advertising
effectiveness in 2004.

We develop media plans that are unexpected and that consistently
over deliver. We approach media recommendations by looking at the 31st
second. Want to what that means for you? Keep reading.