Cultural Profile for Agency
03-1027824-751

Although our main roots are in advertising and television, we firmly
believe an uncultivated field is just that. Our ideas must be able to
spread and grow everywhere. It doesn't matter if it's an ad, Web site,
a TV Show, a matchbook, the side of a barn or the window of a retail
store. Collectively we have extensive experience in building on-line
businesses, marketing to men, sports marketing, youth, entertainment,
high-technology goods and services, and retail and promotions. All of
it harvested to yield more effective integrated communications
programs.

The agency offers a variety of services from creative development
through to full-up broadcast and print production. We manage
and execute all aspects of a communications program, integrate and
design for the web, provide strategic planning and content/program
development. Through The Farmer’s Collective, we provide specialty
services that can function either independently or together.

Advertising/Marketing Communications: – Recipient of silos full of
international awards, our agency develops breakthrough campaigns for
our clients. Whether it’s a TV spot, print ad, billboard or mailing
piece, we apply the same creative intensity... and it pays off in
results! We have particular expertise in sports and entertainment
marketing programs and niche communications aimed at the youth market.

Broadcast Production – The Production Farm is our primary production
resource. The agency has produced over 300 television spots with 80% of
them produced and/or directed by the Production Farm. The result is
exceptionally high quality production with maximum return on dollars
invested. Our roster of directors are experienced at working in many
styles, formats and budgets. We also offer a full range of pre- and
post-production services and state of the art editing facilities at The
Post Farm.

Planning/Strategic Development – The Wisdom Farm specializes in
business strategy development, brand consultation and communications
strategy. We integrate business savvy and strategic insight at the
beginning stages of every project - whether digging for strategic
guidance, sorting the true essence of a brand, or how to best reach
potential customers.

Promotions and Event Marketing – Our co-branded, promotion work for
clients such as ESPN/ABC Sports delivers added value to their top
advertisers and increase media spending/revenue for the network. We
create the promotional concept, the event and the communications
package, as well as direct and produce the promotional spots, print and
outdoor components. Virtually all of these programs involve brand
content creation, extensive public relations and interactive online
components for entry, CRM data gathering and fulfillment.

Guerilla Marketing – The Guerilla Farm is our resource for executing
the non-traditional aspects of our clients’ branding campaigns. It
can manifest itself as wild postings, live events, or almost anything,
as evidenced in the agencies offshoot, Baldboard, which uses
nature’s ad space (bald guys' heads) as media.

Hispanic Communications – Our in-house Hispanic marketing arm was
created out of our interests and roots (both business and personal) in
the Latino Community. They have created award-winning work for several
roster clients, and is recopient of Advertising Age’s Hispanic
Advertising Gold Medal for our Latino Film Festival work. We also
partner with our brilliant media partner's Hispanic Media group
for added insight and market clout.

Urban/Youth Marketing -- THE URBAN ENGINE: A multicultural alliance
that delivers proven creative expertise and in-market savvy. We work
with a marketing agency specializing in immersion communications that
surround and impact the multicultural community. Our collaborative
strategy integrates our clients' brands and messages into the fabric of
the community by blurring the lines between advertising, entertainment
and lifestyle.

Graphic/Web Design – The Graphics Farm is a cutting-edge graphic design
resources, creating corporate identity packages, logos, Web site
design, type design for print and television ads as well as title
sequences for films and television shows.

Content Development/Entertainment -- Our agency is working with
some of the most creative minds in entertainment to develop fresh,
innovative content for television, the internet and film. Crops
currently in rotation include: "Who's the Man?", a one-on-one
streetball tournament endorsed by the New York Knicks; "Digs", a series
that provides viewers everything they need to decipher the real estate
puzzle; a new kids cooking show called "Coolinary Club" that we are
developing with The Henson Company and a show that lets viewers peak
into the livest of influential CEOs. We are part of New York City's
pilot program developing content for their re-vamped cable channel,
NYC-TV. Our first show, "Cool in Your Code" just completed its fourth
season during which it also appeared on WNBC. "Cool in Your Code" has
also made the jump to the UK where we are producing a London version
for the Web sponsored by Cisco and HP in concert with The Times Online.
With pitchfork in hand, we are poised to feed the demands of a
content-hungry world.