Cultural Profile for Agency
03-1027824-751

Although our main roots are in advertising and television, we firmly
believe an uncultivated field is just that. Our ideas must be able to
spread and grow everywhere. It doesn't matter if it's an ad, Web site,
a TV Show, a matchbook, the side of a barn or the window of a retail
store. Collectively we have extensive experience in building on-line
businesses, marketing to men, sports marketing, youth, entertainment,
high-technology goods and services, and retail and promotions. All of
it harvested to yield more effective integrated communications
programs.

The agency offers a variety of services from creative development
through to full-up broadcast and print production. We manage and
execute all aspects of a communications program, integrate and design
for the web, provide strategic planning and content/program
development. Through The Farmer’s Collective, we provide specialty
services that can function either independently or together.

Advertising/Marketing Communications – Recipient of silos full of
international awards, our agency develops breakthrough campaigns for
our clients. Whether it’s a TV spot, print ad, billboard or mailing
piece, we apply the same creative intensity... and it pays off in
results! We have particular expertise in sports and entertainment
marketing programs and niche communications aimed at the youth market.

Broadcast Production & Post Production –The Production Farm is our
primary production facility which has produced over 500 television
spots with 80% of them produced and/or directed by The Production Farm.
The Post Farm provides a full range of post-production services and
state-of-the-art facilities. The result is exceptionally high quality
production with maximum return on dollar’s invested.

Strategic Development, Brand Consultation and Communications Strategy –
We integrate business savvy and strategic insights at the beginning
stages of every project whether digging for strategic guidance, sorting
the true essence of a brand, or how to best reach potential customers.

Promotions and Event Marketing – Our co-branded, promotion work for
Clients such as ESPN/ABC Sports delivers added value to their top
advertisers and increase media spending/revenue for the network.
Virtually all of these programs involve brand content creation,
extensive public relations and interactive online components for entry,
CRM data gathering and fulfillment. Our recent “Truck” icon program for
Windstream is an excellent example of how The Farm successfully
developed and deployed an experiential, grassroots based communications
programs

Interactive/Digital - Full service facilities fully integrated into the
agency. Develop and execute web based communications programs from
concept, to web design and web builds and maintenance and content
creation specifically for the web. Virtually every Client at the Farm
has a major web based platform that we created and developed. Of note
is our work for Estee Lauder, BMW, Nestle and James Patterson

Entertainment Content Development – We are working with some of the
most creative minds in the entertainment industry to develop fresh,
innovative content for television, the Internet and film. Our Emmy
award winning show (Cool In Your Code) is currently on air in NYC and
online in London. We will be launching a new weekly real estate
entertainment show called DIGS. We have two TV properties in
development with The Jim Henson Company and with James Patterson
Entertainment.

Public Relations - We have a PR person on staff that works with our
account/creative teams on the potential PR applications of the programs
we develop and generating buzz around these programs. Additionally, we
will contract with and manage outside resources as necessary.