One Last Word for Agency
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Each assignment has research put into it. We depend on our knowledge of
and exposure to pop-culture and current events as well as formal market
research (from the client or initiated by us) to determine the target
market. We then try to understand the lifestyles of the individuals in
that market. We look at what they read, view on TV/web and their other
interests to develop a storyboard/collage of what holds the attention
of people in that specific market.