Case Study for Agency
03-1032367-432

We're pleased to present two case studies for your review.

CLIENT: MULKEY ENGINEERS & CONSULTANTS

Situation
Barbara H. Mulkey Engineering was nearing its 10th anniversary and
eyeing expansion into the southeastern United States. The firm hired
us to advise on brand development as part of this process.

Marketing Challenge

Develop marketing communications plan to help the firm effectively
compete on a regional level.

Application of solutions

We conducted research and recommended a name change for the
firm to Mulkey Engineers and Consultants, which was adopted. In
addition,we delivered the following:

• Marketing communications plan
• A new logo and identity (applied across business papers,
signage, clothing, etc.)
• Direct mail campaigns for marketing efforts, announcements,
event invitations
• Advertising campaign
• Press releases to local and national trade media
• Marketing materials, including brochures, proposal binders,
• Flash animation
• Web site (www.mulkeyinc.com)
• Corporate Sponsorship and Community Involvement Recommendations

Results

Since implementation of the plan in 2003, Mulkey has opened a new
corporate office, new branch offices in Atlanta, GA, Myrtle Beach SC
and Jacksonville, FL. Mulkey has been named to the ENR Magazine Top 500
list and in 2005 moved up 37 places to land at 430. Four two
consecutive years, Mulkey has been named to the Zweig White Hot 100
Firms, receiving a ranking of 25 in 2005. The firm currently employs
over 200 people, and has received numerous awards and recognitions from
local and national business and trade organizations.

CLIENT: METRICS, INC.

Situation:

We began working with Metrics in 2001 when the firm had just over 40
employees. Metrics was facing a booming market, but one that had
competitors entering daily, increasing competition and making it even
more difficult for Metrics to stand out.

Marketing Challenge

We were tasked with am image update for the company. The firm boasted a
unique personality and an unusually high rate of repeat business, both
of which became key messages in the communications.

Application of solutions

To help Metrics stand out, we created the “Elements” campaign. By
taking some liberties with the periodic table of elements, we were able
to focus in on the specific personality traits and points of
differentiation that make Metrics a better choice for pharmaceutical
development services.

The elements campaign follows through the following elements:
• Advertising
• Sales Materials
• Direct Marketing Campaigns
• Web Site (www.metricsinc.com)
• Trade Show Booth
• Interactive Presentation
• Promotional Materials

Results:

Today, Metrics employs over 180 full time scientists and development
staff and is expected to add 80 more employees in 2007. The company has
tripled their sales over the past three years and is target for similar
growth in 2006 and 2007.