Creative Development Process for Agency
03-1033058-451

UPFRONT THINKING
Understand/discuss the project goals and deadline How will success be
measured?
Assign the agency team, Art Director, Copywriter, Designer etc...
Review creative brief/brand strategy (If one is not available, the
agency will help develop)
Merchandise/product/service overview
Establish the project timeline
Review competitive set/category
Explore brand personality/position and cultural influences on consumer
target

DEVELOPMENT
Develop creative concepts/copy points
Present comps and related materials
Review with client
Creative selection/adjustments made as needed
Consider mailing logistics
Finalize featured products with client/agency
Present specific product layouts

PRE-PRODUCTION
Coordinate talent/casting: photographer, director, illustrator, models,
prop stylists etc...
Negotiate, book, schedule shoot
Coordinate location/studio and/or set design and travel arrangements
Submit final budgets for approval
Pre-production meeting with key participants
Shoot
Wrap shoot

PRODUCTION
Edit photography
Approve final copy
Present photographic layouts with select options
Mark-up retouching as required
Create mechanicals
Agency proof reads / Client proof reads
Review color proofs, corrections as needed
Approve final proofs, send to client
Begin client approval process

PRINT PRODUCTION
Vendor meetings/estimates
Circulate internal print production schedule
Approve stock
Release approved art to appropriate/designated printer
Oversee press run, binding and/or finishing
Quality control

MEDIA TRAFFICKING
Ship finished pieces to outdoor media vendor per requirements,
accompanied
with posting instructions
Release final art to publications with approval print

COLLATERAL CATALOGS TRAFFICKING
Coordinate mailing lists
Pack and ship job according to instruction i.e, retail doors, warehouse
Printed job move to mailing facility
Mail according to schedule