Cultural Profile for Agency
03-1033068-226

Who is the Agency?

Actually, we’re a lot of things. (but you will hear something called
Lunchbucket Intellectuals if you visit).

Independent. Integrated. Smart. Artful. Likeable. Hard workers. A blend
of some big agency people and more entrepreneurial, smaller agency
people. All focused on doing powerful, inspiring work for our clients
and ourselves.

In short, we’re no-nonsense, common sense advertising people. We call
ourselves Lunch Bucket intellectuals, if you will. (just to be clear ..
blue collar work ethic types with an ivy league intellectual curiosity
.. oops .. an ACC intellectual because of our locale?)
And these days, we believe we are quite a rarity.

We go back to the basics. To a time when ideas were king. When
advertising was not a swear word. We believe in the attributes of
Ogilvy, Bernbach and Burnett – people who realized that only great
insights led to great advertising ideas.

Which leads us to our mantra: good is the enemy of great.

We believe that we should never end on a good insight, but instead a
great insight. One that’s sharp, explosive, disruptive. A brand insight
that taps into real consumer insights.

Good insights translate into good creative ideas. But we’d rather be in
the business of developing great ideas. We want to create advertising
that builds our clients’ brands and makes them famous.

Does this mean we sacrifice effectiveness in developing the best
creative we possibility can? Absolutely not. No one is interested in
developing a beautifully crafted failure. Besides, how can you call any
advertising great if the results aren’t great as well? The two go
hand-in-hand.