Creative Development Process for Agency
03-1033182-108

People have long told us that they thought our particular strength was
the "half-second-idea"—our ability to get right to the heart of a
communications requirement and put forth marketing communications
messages that were right on target, succinctly and effectively. Ours is
a methodical process, honed in nearly 20 years of practice. We listen.
We think. We act. In that order. Our process is also extremely
collaborative. Every client is assigned a Client Services Supervisor, a
quarterback with complete authority and responsibility for the work we
do for that client. Beyond that, we have a very open, relaxed and
informal structure and corporate culture. To the extent that it makes
sense for any of our people to interact with any of your people, that's
what we'll do—regardless of organizational structure and hierarchy.
This approach lets all of our people become familiar with your "bigger
picture" and results in increased ownership of our relationship on
their part and better, more cost-effective work in the whole.