We're focused on doing five things well: brand development, marketing
communications, e-business, advertising and public relations.
Regionally, nationally and globally. Our practice is essentially
divided into two core areas: business-to-business and healthcare. About
half of our b2b work is international and about 70% involves marketing
communications and sales promotion. 80% of our healthcare work involves
acute care hospitals and specialized collateral practices and business
units like cancer centers, etc. Overall, the majority of our work
involves marketing communications, followed by brand development,
corporate/product identity and advertising.