Media Operations/Capabilities for Agency
03-1033182-108

Our media philosophy is simple: pick the delivery mechanisms that reach
and engage the people with whom we want to have a dialog and dominate
the channel. Traditional. Online. Direct. Indirect. And most often,
some combination of all. We develop strategies and plan and buy b2b and
regionalized media internally. For complex, national consumer campaigns
(for which we have little call), we work with Initiative Media in NYC.