One Last Word for Agency
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We call our intelligence group ISG. ISG translates information and
marketing knowledge into insights. Insights that are the underpinnings
of our thinking and recommendations. Agencies often say to sell more
boxes requires thinking “out of the box” – true – but we believe real
out of the box thinking comes form first knowing what goes in the box.
As a result, ISG’s strategic process is called 3D marketing as it
scrutinizes the business issues form every angle – the marketplace,
consumer, competition, channel and more. The outcome is communications
programs that are more informed, more efficient and more effective.