Media Operations/Capabilities for Agency
03-1033373-220

We outsource our media assignments. This helps us keep our costs down,
and gives us the ability to work with the best media firm possible. It
also allows us to give our clients greater buying power.

We believe that this service should be seamless for our clients. The
firm we choose to work with has been working with us for over 10 years.
They know us and our clients. This has been a terrific alliance
and works especially well because of this close relationship. Media
buying, in our view, is both science and art. The numbers, (ratings,
cpm, etc.) speak for themselves, but the nuance of finding exactly the
right place for a particular message takes time, talent, experience and
the ability to spot meaningful, solid trends without being trendy.