Creative Development Process for Agency
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Our Creativity Commandments
1. Thou shalt not create without thinking first.
2. Thou shill not because nobody talks like that.
3. To thine own self, be true.
4. Thou shall build brands, not blands.
5. Thou shalt not lie to your customer- ever.
6. Thou shalt covet empty space.
7. Thou shalt assume human beings are much smarter than stupid ads
think they are.
8. Thou shalt not allow our clients to talk to themselves when speaking
to their customers.
9. Thou shalt love thy client as thy loves thyself.
10. Love thy work (or nobody else will.)