Media Operations/Capabilities for Agency
03-1033414-009

Under our Brand Response methodology media is planned and placed to
generate responses at the lowest cost per lead to optimize the rate of
return. While traditional media continues to deliver excellent results
we remain open to new options. Our buying division, focuses on getting
the most efficient buy while delivering results at the lowest cost.

The media division is highly proficient in national network cable,
regional, and local cable, and broadcast television throughout North
America. They also place long form media internationally throughout the
Caribbean, Europe, Africa, the South Pacific and Central and South
America using local outlets and satellite delivery systems.

We have also utilized all media sources when appropriate including
radio, magazine, newspaper, out-of-home, and interactive outlets.

But, we constantly seek out new and innovative options for our clients
including coffee sleeves, theater advertising, video-on-demand (VOD),
skywriting and plane banners, mobile billboards, text messaging, Sirrus
Satellite radio, utility bill stuffers, and Hispanic media.

We also are very proficient at developing highly targeted database
driven direct mail loyalty programs. In once case the recommended
program is delivering over a 30 to 1 return for a national retailer.