One Last Word for Agency
03-1033617-562

Our agency has a group of very talented senior level personnel who take
pride in creating highly imaginative, and extremely effective
solutions.

However, before the creative product is ever presented to you the
client, all work must pass the following creative criteria:

• RELEVANCE-Is the message relevant to the product or service?
• ORIGINALITY-Has the concept been done before?
• IMPACT-Does it cut through the clutter?
• SIMPLICITY-Is the message delivered in its simplest form
• ON STRATEGY-Is the creative true to the chosen strategy?
• BRAND PERSONALITY-Is it true to the client's brand personality?
• BRANDED-Can you tell who the advertiser is?