Agency Size by Capitalized Billings

Capitalized billings is often a disputed value and is NOT an indication of gross or net income. Capitalized billings is generally used by a client to judge the suitability of a candidate firm – and the client makes that judgment based on their intended or actual budget. Since the client budget is all-encompassing (media, fees and production), the client is inclined to compare their budget to the sum-total of other client budgets handled by the firm. By example, a client budget of $5 Million is considered a "good fit” at a $30 Million capitalized-billings agency.

Agency billings range Less than $5 MM.
Agency billings range $5 MM - $10 MM.
Agency billings range $10 MM - $25 MM.
Agency billings range $25 MM - $50 MM.
Agency billings range $50 MM - $100 MM.
Agency billings range $100 MM - $250 MM.
Agency billings range $250 MM or more.