Agency Newsletters

Flash Report @ AgencyFinder - January 28, 2008

CONTENTS:

1. December 2007 Breaks Search 
     Registration Records!
2. A Faultless, Flawless Match-Making Process 
3. Pardon this Blatant Agency Testimonial 
4. Write Your Agency Essays To Sell 
5. When Your Brag Here, It's Politically Correct!

DECEMBER 2007 BREAKS SEARCH REGISTRATION RECORDS!

November-December have traditionally been slow search registration months, with clients and agencies working to squeeze all they can from what should be their holiday shopping extravaganza. But surprisingly, 2007 November-December search registrations were up 69% over 2006. Our inventory of "searches-in-process" attests to that. And we've already been asked by some forward-thinking agency new business pros what they might expect if the "R" word starts affecting things. Along that line, in the Jan. 14th Adweek, Gregory Solman reported that 45% of those polled said they'd be looking for a new agency.

A FAULTLESS, FLAWLESS MATCH-MAKING PROCESS
By Chuck Meyst

As a registered agency, you should be familiar with what's needed on your side to make things work, but you'll also benefit from knowing what's going on during a client or consultant search. Here's how it unfolds:

In any agency or pr firm review (or search process), the client's challenge is to find, speak with, evaluate and then select from a handful of experienced, qualified, creative, fascinating, insightful, affordable and ethical agency candidates. Clients generally want and we agree that 3-4 is the proper number for final presentations, but you've got to work the numbers to get there.

With more than ten years of agency search management, here's our experience. With our assistance, Client's use our site and search engine (somewhat like eHarmony but launched 3 years prior) to sort through more than 5,000 agency locations to select just 15 or so for formal invitations and introductions. At that, once invited, 3-4 decline immediately for conflict, workload or budget.