Agency Newsletters

Next step in our process is the agency no-obligation due-diligence telephone interview. At that stage, based on facts or chemistry, client or agency decisions eliminate 3-4 more. 7-8 elect to send agency brochures, relevant samples and a pitch letter. So far, no "face-time," no travel expense, no spec anything. Clients that wisely follow our advice now select agencies to meet. Where and how many? About 5-6 and at each agency, not the client's HQ. The client does the traveling (on their time & money) and that visit consists of an agency tour (by agencies that know how - it's a powerful, compelling tool) and a wrap-up Q&A. Plenty of time for conversation, case-studies, chemistry checks and that important question of identifying "who will handle our account?"

The perfect 3-4 finalists (there need not be more) invariably surface and all is well in advertising land, and everyone is generally happy. In the majority of our reviews, the client's most difficult decision is actually choosing between what are often three perfect agencies. Time and energy has been well-spent, check-points and departure points are there for all to use. In reality, the dynamics and idiosyncrasies of client, agencies (and consultants) call for mid-course adjustments. Few reviews will ever be perfect but we try...

PARDON THIS BLATANT AGENCY TESTIMONIAL!

Dear AgencyFinder,
We're a smaller agency, and as you can imagine, many vendors try to sell us new business "help," so naturally we were skeptical. We hadn't budgeted your subscription fee; however, as we recommend to any client when opportunities present themselves, we did our research and decided to try your new business service.

In less than 90 days, we had two new business opportunities where both "introductions" were actively looking for an agency with our experience and capabilities. The courting time it normally takes to develop trust with a new business prospect was eliminated completely because we had been selected and recommended by AgencyFinder. Referrals (vis a vis "introductions") are much easier than starting from scratch and AgencyFinder has been a welcome addition to our new business efforts. Thanks!

Gregory Watson, CEO
Blue Olive Consulting
Florence, Alabama