Flash Report - February 27, 2006
This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.
CONTENTS:
1. Al Gore Rhythms (the powerhouse of our database)
2. Revised Web Site Coming - We Would Value Your Input
3. Grandma Luge Made Olympic History
4. There Aren't Enough CMO's
AL GORE RHYTHMS - THE POWERHOUSE OF OUR DATABASE
He might claim he invented them, but my IT folks tell me algorithms have been around
well before Al laid claim to the Internet and all parts connected to same. However,
that doesn't mean our own Al Gore Rhythms aren't important or powerful.
The weekend of February 11th, we made some heavy-duty upgrades to the attributes of our
agency search engine and the complicated, decisive algorithms that drive it. Please pay
attention to the next few sentences - it
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affects your agency's ability to be found.
Until we made those changes, a searcher's (potential client) selection that showed us
they were looking for an advertising agency (versus pr firm, direct marketing, sales
promotion, media buying firm, etc.) was informational only. It was the actual services
they sought (like public relations, media buying, brand equity development) that
generally dictated the type of firm that surfaced. Now, when they select ad agency, only
those firms that have declared their Primary SIC to be Advertising Agency will be found.
Same goes for PR firm, direct marketing firm, etc. I encourage you ASAP to make sure
you're calling your firm what you think clients will call you! GoTo:
http://www.agencyfinder.com/2-agency/agency-login.shtml
Then Section 11.
At the same time, we expanded and enhanced our Geographic selection options in
advance of expanding our International operations.
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UK & Europe 
Other
