This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail.
CONTENTS:
1. Third-Party Search Assistance - Your
Input Please
2. What Clients Selected Your Agency?
Find Out Now!
3. Goodby Silverstein Creative - A+ or D-
4. Invite Them Regardless
THIRD PARTY SEARCH ASSISTANCE - YOUR INPUT PLEASE
It seems the industry press engages in an on-again, off-again, love/hate relationship with the concept of third-party search assistance. They beg to learn the latest news; particularly who's searching, who was invited; who did and who didn't make the cut. A reporter may think they've hit pay-dirt if they can get an agency head to dis some-one or the process but subsequently mark themselves with the consultant community. But it's really about the client finding a marketing partner for the
duration. As I reflect back, I don't think I've ever seen a quote from a client on this topic of third party search assistance - good or bad.
It would be interesting to learn who the first client was to hire and compensate a search consultant; do you know? Were looking for your input, experience, and your thoughts on this entire topic. It's time for an encompassing look (as in article) at ALL the third-party agency search alternatives, from the conventional "big name" consultants, to traditional directories (Redbooks, Adweek, 4A's, AdForum, etc.), the "Love Boats", Association Web Sites, Yellow Pages (on-line and printed), media reps, agency agents, to "yours truly" and whatever else gets used to help link clients with agencies.
Please write to share your experiences - what's worked for you and what hasn't; the good, the bad and the ugly. And let me know if we can use your name. We'll offer the final product to an industry source and we'll also publish it here. Should be interesting...
WHAT CLIENTS SELECTED YOUR AGENCY? - FIND OUT NOW!
Back in 2000 we added a feature that shows you how many times your agency was selected in the preliminary round of a client search. That note is
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UK & Europe 
Other
