Agency Newsletters

Flash Report @ AgencyFinder - February 28, 2007

CONTENTS:

1. Do You Realize How Long 
    We've Known Each Other?
2. AgencyFinder Selects PrimeNewswire as 
    News Distribution Partner
3. A Capabilities Presentation - 
    When & Where  
3. Guest Authors @ agencyfinder.com
4. New Business Awards
5. Recent RefNet Assignments

DO YOU REALIZE HOW LONG WE'VE KNOWN EACH OTHER?

Think back to February 18, 1997. I can barely do that, and only can because that's when I made the commitment to open and operate an Internet and off-line client and agency match-making service. Then it was the world's first and only, and it remains so today. Back then, I barely understood e-mail, but came to the rather immediate realization that distributing CD-ROMS via USPS with agency data to prospective advertisers every quarter (i.e. - searchers) was not the way to do this.

I also recall the agency world was barely "wired" for what we wanted to do. So we began with a USPS mailed invitation to thousands of agencies (I call

them close friends). We'd come to know them over the previous six years as we discussed agency new business development. That's what our expertise was then. As consultants, we knew and taught the "ins and outs" of agency new business.

In getting to know agencies and how they managed business development, it became clear that most who worked at it weren't too fond of doing so. They were quick to pronounce - "Get us in front of a good prospect, and we'll close that business!" Pitching was like show business, and that they loved. But it was the "getting-in-front-of" part that few cared to tackle.

It was on a return consulting trip from Campbell-Ewald in Detroit that it hit me. Let's develop a process that will eliminate and relieve the agencies of the outreach (Dialing- for-dollars, rubber chicken mailers, blind dates). And that's how AgencyFinder was born.

Who cares you say? Probably not that small contingent who have yet to strike new client gold, either as business or as opportunity. But certainly those, who over the years, have come to know that our service delivers interesting, sometime large, sometimes small, some lovely and some feisty new business opportunities. I hope you're in that latter group. On to the next ten!