Agency Newsletters

Flash Report @ AgencyFinder - April 30, 2008

CONTENTS:

1. AgencyFinder Launches First Industry
     Agency Rating Index
2. AgencyFinder Debuts Service in 
     United Kingdom
3. North American Subscription Plan Update
4. Frank Commentary from a Recent Searcher
5. Jelly Bean Cattle Calls and 
     Other Non-Sequiturs
6. My God! They're in Our Building!

AGENCYFINDER LAUNCHES FIRST INDUSTRY AGENCY RATING INDEX

Clients conducting an agency search have a new, sophisticated tool to better qualify prospects in the agency search and selection process. Business Partnering International’s agencyfinder.com, the world’s largest on line client/agency matchmaker, has announced its launch of the AgencyFinder Power Index™ (AFPI). The index provides searchers (clients and search consultants) with an objective measure of every registered agency’s “readiness” for new business.

“Ensuring the best possible match between agencies and clients has taken another leap forward,” says Charles G. Meyst, Chairman of BPI. “One of our on-going goals continues to be to reduce the guesswork in the agency search process. We believe the most prepared agencies deserve the opportunity to land the right client. Our AFPI rating will communicate an agency’s responsiveness to information requests, the completeness of its on line profile and interest in working within the structure of the AgencyFinder new business process,” Meyst added.

Mathematical Formula Measures New Business Readiness

“For more than a decade, our objective methodology of pairing up marketers with service firms has allowed clients to compare prospective agencies on nearly 500 different characteristics without relying on brand names or reputations. AgencyFinder provides a valid and fair way to create a short list for a search where every choice is a winner,” Meyst explains. “But now, we’ve created another indicator for clients to consider.”