Agency Newsletters

AGENCYFINDER DEBUTS SERVICE IN UNITED KINGDOM

The world’s largest on-line client/agency matchmaker, AgencyFinder, has announced the launch of its service in the United Kingdom. “When looking at the global marketing services market, it’s clear that London is a hotbed of creativity and agency growth,” explained Charles G. Meyst, Chairman of Business Partnering International, Ltd., the parent company of AgencyFinder. “That’s why we decided to set up operations in London in order to launch our development and expansion into the UK and the European markets.”

“We’re very pleased to announce the selection of Reardon Smith Whitaker (RSW) as exclusive agent for AgencyFinder. Adam Whitaker, RSW’s CEO, is a well-known and highly-respected expert on business development for marketing service firms and his partner, Sam Reardon Smith has been named Managing Director of AgencyFinder’s operations in London. Our relationship with RSW started last fall and through our combined efforts we were able to open the European version of AgencyFinder (www.agencyfinder.eu) earlier this

RSW is a leading provider of outbound business development services for marketing service companies in the UK. The consultancy’s clients range from leading advertising and PR agency brands to niche boutiques. “The approach we take with AgencyFinder is different than our outbound marketing efforts on behalf of client agencies,” explained Ms. Reardon Smith. “The AgencyFinder process enables clients who have an immediate and pressing need to define the precise attributes they’re looking for in a marketing service provider and then employ the AgencyFinder search engine and database to identify the most suitable agencies based on that profile.

“Once that’s done, our consultants step in and help guide the client through the final selection, invitation and review process. It’s a unique mix of on-line and personal consulting that, to our knowledge, isn’t available anywhere else in the UK or Europe.” Ms. Reardon Smith also mentioned that RSW has designated senior staff consultants to handle the client