Agency Newsletters

Flash Report @ AgencyFinder - May 2, 2006

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. Please forward to others in your firm involved in business development. We communicate with registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS:

1.  Surprise, Your Agency Has an Agent
2.  Technology Marches On; Man Doesn't
3.  PowerPoint Disasters, Natural and Manmade
4.  Free Air Travel Awarded to Food Marketing
     Institute
5.  Client Retains Consultant to Locate 
     Same-City Agencies
6.  You Are What You Are - Is It Obvious to 
     The Prospect?
7.  Confessions of an Agency; Clients Ask Us Why?

A great philosopher once remarked - "an optimist is one who explains HOW TO using HOW NOT TO examples." I must be an optimist... you're invited to comment on this rather philosophical Flash Report.

SURPRISE, YOUR AGENCY HAS AN AGENT

It may come somewhat as a surprise, but in this e-Harmony relationship of ours, we're your agent! Think of yourself as talent - singer, dancer, model, actor. Then think of us as your agent. When we go to bat for you, (and that's what our service does every day during each and every client search), you need to be prepared to deliver for us, and for clients.

If and when you're fortunate to get to "Tom Cruise" agency status, you won't need an agent, you'll need a business manager. Business managers don't sell; their job is saying no to deals.

In a universe of more than 15,000 credentialed agencies, most would appreciate having their own agent. Occasionally, a few of you (those who come to the plate less frequently) seem to overlook this partner bit. Please don't confuse us as one of them - those client driven, client-compensated consultants who often ask you to stay at arms- length, or not to talk directly with the client. If you don't like them for some reason, fine. But we're on your team; we're your agent, your pal. Periodically it's not a bad idea to confide in us. Keep us posted, keep us excited about what you are.