Agency Newsletters

Flash Report @ AgencyFinder - June 27, 2007

CONTENTS:

1. This Search Was Faster Than a Speeding 
 German Bullet
2. Just What "WERE" They Thinking?
3. Some Essays Are Powerful - Check This One
4. Time to Tidy Up for New Business

THIS SEARCH WAS FASTER THAN A SPEEDING GERMAN BULLET

March 29th - we received an e-mail, then a telephone call from the Head of Corporate Communication with Schüco International KG, in Bielefeld, Nordrhein Westfalia (Germany), Europe's leader for windows, curtain walls and solar products. With a small a branch in Newington, CT, they wanted to expand U.S. operations. Their request? Please help us select a handful of qualified agency candidates to meet with during our next US visit April 10th - 13th (only 7 business days later).

The client ultimately specified Boston and surrounding area for candidate agencies and framed up their search requirements on-line. They selected eight (8) for invitations; after telephone interviews, they identified six (6) they planned to meet.

Logistics were a bit wild (the agencies will attest to that) and some connections didn't come to pass. Following agency site visits, three agencies were selected as finalists and were given small test-evaluation assignments.

Shortly thereafter, about May 31st, Schüco awarded their business to Kelly Habib John in Boston. We'd love to say we did that for KHJ, but they were the only agency Schüco considered that wasn't presented from the AgencyFinder camp. Turns out (as a tip for all the new business pros), KHJ had placed their agency brochure in a local hotel the client visited on a previous trip and that lead to their inclusion. How's that for "business development?" And how about 44 business-days from invite to award for an expedited process! Member-agencies Connelly Partners and Underdog Partners put up a close and valiant fight.

JUST WHAT "WERE" THEY THINKING?

As this is written, we're in the final stages of a review for a client that manufactures and distributes an "energy drink." They're in the nation's Top 5 and spend about $20 million a year on advertising. They came to AgencyFinder to find