Agency Newsletters

and hire a public relations firm based on an estimated budget of $500,000. Their desires were rather simple - they wanted media relations ultimately to reach a series of specific consumer vertical markets. Nothing fancy or cutting edge; more meat and potatoes if you please. The client website is quite nice and touts the fact that the product is available in Wal- Mart, K-Mart, CVS, Walgreens to name just a few. The website also carries product photography. At the onset, we were tempted to "buy it & try it" but it wasn't a pressing matter for our role in the process.

Following our advocacy, the client traveled to New York from their mid-west headquarters and met with candidates there. In one such meeting, the client (party of four) sat with a major pr firm (party of four). As the meeting began, the client opened an attaché and took out some product. One wag with the agency remarked - "Oh, that's what it looks like!" You could have heard a pin drop...

We hear stories like this all too often. Is there ANY excuse for any agency candidate to demonstrate either how little they care & prepare; or how little they need new clients? I won't repeat what the client had to say.

P.S. - Don't forget - registration at AgencyFinder also includes no-cost new business counsel and critique. We cut our teeth on agency business

development; we taught it for years at our sister company Sales Marketing Institute, Ltd, and before that with Sanders Consulting Group. We're "match-makers" AND new business pros. Ask if you need help...

SOME AGENCY ESSAYS ARE POWERFUL - CHECK THIS ONE

We review and approve all agency essays (new or revisions) so we get some pretty interesting submissions. Here's one that hit a home run, so we asked for permission to share it. Thanks to Mason, Inc. in Bethany, CT. Charlie Mason, CEO. This is the agency's submission for the essay "Culture."

Here are our Guiding Principles as communicated to employees:

Creativity is everybody's job.
We're in the business of generating fresh thinking. That's not a one department responsibility. Be an idea geyser, no matter what your title or department.

Bias for action.
Get things done. Be proactive. No one should have to hold your hand or tell you what to do. It's your responsibility to make something good happen.