Agency Newsletters

September 22, Park City, Utah - Reinvention: Making Your Agency More Relevant and Valuable to Clients

Reinvention: Making Your Agency More Relevant and Valuable to Clients is a full-day seminar designed to help senior agency executives transform their business model to compete more effectively in the new multi-channel world. The new marketing paradigm is not about exposure, but engagement; not mass media as channels, but everything as channels; not just the brand perception, but the brand experience. This seminar shows how agencies can reorganize and retool their skill set and apply their considerable creativity not just to client business, but to their own business model as well.

Information and registration at: www.ignitiongroup.com/reinvention

November 2-3, Park City, Utah - Propulsion: Leading Edge Practices of Successful Agencies

Propulsion: Leading Edge Practices of Successful Agencies is a two-day seminar for agency leaders that explores how and why the best agencies attract the best people, win the most business, do the best work, and have the best financial track records.

Behind the success of these firms is a set of practices that guide the way they create their work, organize their firms, and price their services. This seminar explores how to learn from the experience of the world’s best-led agencies and put their leading edge practices to use in your own firm.

Information and registration at: www.ignitiongroup.com/propulsion

THE MILLER GROUP & LAWRENCE BUTNER ADVERTISING - AN AGENCY ALLIANCE

Whenever we can, we're happy to introduce one of our registered agencies to another. That makes great sense when two agencies or even more, but far apart in distance or specialization, are looking to bring more substance to their credentials and sub- sequently increase their opportunities for "being found" in the AgencyFinder process. There are other advantages, but we leave that up to the agencies themselves.

A recent such "alliance" has been struck by the good folks at The Miller Group Advertising, Inc. in Los Angeles (Rene Miller - President/Creative Director), a 19- person shop founded in 1990 and Lawrence Butner Advertising, Inc, New York (Robin Butner - President) a 12 person shop, founded in 1979. The combination has already been able to parlay their new association into some "coastal" new business. Are you looking for a new partner? Give us a call.