Agency Newsletters

Flash Report - July 19, 2004

This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers.

CONTENTS:

1. The Whole Truth & Nothing But the Truth
2. A Capabilities Presentation - When & Where  
3. When You Get Polled @ agencyfinder.com
4. The Agency Tour - "A Simple How To"
5. Spam Filters That Work

THE WHOLE TRUTH & NOTHING BUT THE TRUTH

Last week we had occasion to visit an agency's web site. We do often when an agency registers to see if your data entry agrees with what is posted at your web site. In many cases, after we check out the site, we're able to make suggestions for additional agency claims - and those additions will increase the agency's chances of being found and subsequently invited. We're happy when we can help that way.

On the flip side, it's not unusual to find an agency claiming memberships that aren't true. That agency last week claimed AAAA and BMA

membership, but neither was the case. Maybe it's a "once-upon-a-time" thing, or blame it on the Webmaster. But that's the kind of claim, particularly when found to be untrue, that sends clients ballistic.

Whatever the case, check and "fix." Under Construction errors are no more palpable than a lie. As our recent survey revealed, clients (those searching for ad or pr firms) look to us to uncover and present the whole truth and nothing but the truth.

A CAPABILITIES PRESENTATION - WHEN & WHERE

When a client talks, don't listen, at least if they invite you to come to "them" for your agency capabilities presentation. Going to them is an old concept and it's hard for them to change. There's the tendency for the client to think that it's a great idea for you and a few other "suits" to fill a traveling case with agency goodies, the latest high- intensity video projector, some samples and case histories, and fly, drive or walk to their wood-laden client conference room. The "few of you" presenting to the "many of them" far away from home and familiar surroundings is always awkward and never tells the entire story.