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invite agencies to register, charge a fee to be in their database, charge a fee to embellish their listing, and that clearly applies to the above-mentioned Wal-Mart consultant.
3. I'd say "No."
4. Because they elect to turn a blind eye?
5. Some of our best agency associates are members of the AAAA. If they get compensated, no one has yet confessed!
Looks like our industry needs something along the lines of Sarbanes-Oxley to keep things straight!
AGENCY NEW BUSINESS OPTIONS
Once upon a time, there were a few leaders-of-the-pack in teaching agency new business development. Through natural ebb and flow, those of the 90's have been displaced. In our next Flash Report we'd like to list the current batch of "experts." As things evolved, new business also includes those who provide third-party agency "outreach"
and appoint-
ment setting. Again, on this topic as well, your input please. Tell us who you know or know about. We'll also post some well-known, well-worn, seldom-practiced agency programs that have persevered over the years.
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A ROSE BY ANY OTHER NAME
We like to share outstanding "essays", and nothings changed. From The Karma Group in Green Bay, WI.
CULTURE
The trenches are a happy place. That's where all the action is, so that's where we are, too. We're committed to a blue collar, roll-up-your-sleeves, get-a-little-dirt-under-your-fingernails culture.
We build things. We build brands. We build market share. And we build relationships. It's just who we are. It also happens to be who most of your customers and prospects are as well. They're real people living real lives with real dreams and real pains. We can relate to them as long as we keep it real. So don't be expecting a lot of crystal and ivory from us. We're more the sawdust and beer fridge type.
RELATIONS
From consumer goods to heavy industrial equipment, from transportation companies to health care systems, and from publicly traded companies to non-profits, the organizations that we work with share the same desire to perform, while building lasting relationships.
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