Agency Newsletters

Flash Report - August 30, 2004

This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers.

CONTENTS:

1. Vacation Coverage - Summer or Otherwise
2. A Burst of Activity - Our Search Counter
3. The College of Sales & Marketing
4. The New Business Talent Pool
5. Essay Authoring Service

VACATION COVERAGE - SUMMER OR OTHERWISE

August was as expected a heavy month for executive vacations. We've discovered more than a few instances where the "boss" is clearly the person in charge, because everything grinds to a standstill when he or she is on vacation, or absent for an extended period of time.

Your agency record in our database identifies the primary new business contact. Then you're also given the chance to list an alternate contact. When a client selects your firm and we send you their fax invitation, we also send a confirming e-mail (to the primary and alternate) and we also follow by phone.

What does surprise us is when we're told that no one is really covering for the boss on matters of new business, or we'll get an alternate, but that person too often doesn't take full responsibility.

Each and every new business opportunity should be considered as precious cargo. Whether it's from agencyfinder.com, or from those clients that may contact you directly, may we encourage you to have a new business chain-of-command in place, and a telephone receptionist that can help a caller navigate.

A BURST OF ACTIVITY - OUR SEARCH COUNTER

The summer months have seen "surges" of new business activity, and you can see that as it occurs at our Search Statistics portion in our home page header banner. The Current Month figure represents the "count" of searcher registrations for the current month only.

When these registrants conclude their process, those that go to the "CONTINUE" stage (see Demonstration Search for details) and conclude the on-line portion of their search are posted to the Client Searches total. As this is written, total Client Searches stands at 4,557 and the August month total is 62. Please note that we get virtually