Agency Newsletters

Flash Report @ AgencyFinder - October 25, 2006

CONTENTS:

1. Have it Your Way @ AgencyFinder.com
2. Client Testimony & 
     an Enlightening Agency Essay
3. When is a Lead Not a Lead?

HAVE IT YOUR WAY @ AGENCYFINDER.COM

This year's InfoCommerce theme was "Becoming One with Your Market." It's the concept that speaks to an increased level of engagement, connection and understanding with your marketplace. That resonated with me, at least from the "agency new business development" perspective. Here's what I mean.

Prior to founding agencyfinder.com, my colleagues and I taught new business process, technique and best-practices to ad agencies, direct marketing, public relations and marketing firms of all types throughout North American and even in Europe. I'm talking first about all forms of pro-active outreach (mailing, calling, mailing & calling again, publicity, public speaking, seminars, special events &

parties) to touch and invite prospects so you could ask "would it make sense to get together and meet?" Then I'm talking about what to do when they say "Yes!" Things like the agency tour, benefits testing, focus groups, custom pitch presentations and/or whatever it took to invite, to entice and to close that account and make it yours.

All that experience, that wealth of knowledge resides within the AgencyFinder model and our staff. But in retrospect, maybe we've been pushing a bit, maybe we've taken too much for granted, assumed you knew all that about us, and maybe we falsely assumed you already possessed the new business basics yourself - when we should have asked first.

Everyone here has the sincere desire to be "one with our market" (you - our old and our recently registered friends), so I'm asking you to tell us what you'd like from us. Fundamentally, we're a match-maker; eHarmony of the ad industry and all that. Our objective is to pair up great clients with great agencies. We'd like every agency in the database to have at least one substantial new client each year. But in our passion to do that, maybe we've missed the obvious. That's why I ask. Tell me what you want, and I promise your suggestions will be welcome and carefully considered.