Agency Newsletters

Flash Report @ AgencyFinder - December 18, 2006

CONTENTS:

1. All I Want for Christmas
     (or Hanukkah) is...
2. Whassup with that Wal-Mart?
3. New Fields Served; New Services
4. Guest Authors @ agencyfinder.com

ALL I WANT FOR CHRISTMAS (OR HANUKKAH) IS...

Looking forward to new business and new clients in 2007, we'd thought you'd appreciate some last-minute gift ideas for those challenged with new business assignments; either as their exclusive job description, their part-time job description, or as the manager or supervisor of one or the other. Select your favorite(s) and ask Santa.

a. A pre-qualified, pre-tested prospect list of 750 warm, friendly, honest and receptive company presidents or marketing vice presidents, each with a declared budget (none of the "You need to tell us" declarations) and needing a new or additional agency (pr firm, etc.) and needing one right now!

b. A highly automated and "loaded" computer (PC or MAC) including contact manage- ment software that will schedule all my initial and subsequent prospect calls, dial the phone, encourage me to make useful notes of my conversations, reschedule rude or in- sensitive prospects to "later" or "never"; then replace those with new, fresh receptive prospects (relatively close-by or in warm tropical climates).

c. Prospects (as above) that are willing to travel to tour our agency and meet my people; don't ask for spec creative; demonstrate they know how to discern one agency from another; and identify the best agency for their business - based on a combination of creative capabilities, on-target strategy and execution, and personal chemistry all while encouraging competitive but profitable pricing for our agency services.

d. That little "Bird" to sit on my shoulder and remind me that "one call is never enough!" Unless you've been summarily rejected, keep calling, and when you do connect, practice active listening and then gently make your new business points.

e. A "killer" agency brochure, fresh with all our latest work, written by our best creatives and "in-stock" at all times.