Letter from the Chairman

Charles G. Meyst
Chairman & CEO
Business Partnering International, Ltd.
4327 Cox Road, Vantage Place
Glen Allen, VA 23060

To Those it May Concern,

In the course of our careers, most of us labor at the beck and call of others.
Some are fortunate, as it were, to command our own ships and to set the
course and speed. That can be challenging, but it’s also gratifying and
rewarding.

During those entrepreneurial challenges and travels, we sometime witness
things that need to be different or deserve to be changed. Not just for the
sake of the business we’re running, but to benefit the industry itself.

In the U.S. advertising community, such is the case for the process known
as the “agency review.” Although the situation in other countries is similar,
the assertive nature of the U.S. agency new business executive and the
complexity of the process makes this condition somewhat unique.

It’s my hope and desire that as we introduce this new and innovative
match-making service, it will serve advertisers and agencies alike,
to reduce tension, save time, eliminate frustration, reduce costs
and streamline the agency selection process so it’s swift,
manageable, pleasant, educational, precise and cost-
effective.

If anything, let this be my legacy to our industry.

Sincerely,

Charles G. Meyst
Richmond, Virginia
December 1996