Search Considerations

If you ask around, everyone has something to say about how to conduct an agency search and review. Certainly those who searched before, as do agencies that would like to see the process improved.

In every client-agency relationship, it's important to remember that substantial sums of money are at risk; personalities of the principles are involved; the chemistry; the working environment; all add up to make or break the relationship. Getting these things aligned up-front can save enormous amounts of time and money and often mean the difference between the success or failure of a campaign... regardless of "the creative".

We'd like to share some views as well as our own general suggestions to support the development stages of new business. Many of these suggestions can uncover potential problems, help solve minor differences and remove roadblocks. If you'd like to contribute, we'd welcome your input. Use the Contributor link to send us your posting.

Have something to contribute?