In conversations with clients throughout the years, we have yet to speak with anyone who doesn't agree that it's financial folly, fiscal irresponsibility, or economic suicide to continue in a relationship with an advertising agency that isn't producing positive (beneficial) results. Everyone seems to know the consequences of working with the wrong agency.
The Case for Finding the Right Agency Fast:
At first blush, most client-agency relationships look rosy. The initial
honeymoon period glosses over any blemishes in the match. But as time
brings challenges to the relationship, that bliss can falter.
Any and all effort spent getting to know an agency its philosophy, its people and its vision
is energy conserved in the long run. The agency selection process is perhaps the
most significant financial experience of your client-agency relationship. The
challenge is not so much to find and select the perfect agency (for we all seem
to eventually get there), but to do so using the most efficient screening devices
at your disposal.
The Perfect 21st Century Search:
The Internet gave rise to business models, processes and procedures that could not have existed without it. In 1997, we launched
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agencyfinder.com, the Internet's first and only on-line/off-line consulting service for client and agency matchmaking. The service evolved from new business consulting we were providing to advertising and public relations agencies in Europe and North America. Our challenge was to facilitate and help expedite what had become an expensive, time consuming and frequently frustrating process - for client and agency alike.
What we offered was a first - clients or consultants were able to take advantage of the far-reaching, cost-effective attributes of the Internet to search through a vast database of advertising, public relations and marketing firms that demonstrated their commitment to new business development and their desire to be found - by the right clients, for the right opportunities.
agencyfinder.com is in some ways similar to an industry directory, yet with an opposing business model. Directory listings are free and the books are sold. Directory CD-ROMs and Internet adaptations use the same financial model - owning or searching carries a fee. Our objective was to give all qualified searchers free and immediate access to allow them to select "certified" agencies based on their database information. This allows agencies that took the initiative and applied for "certification" to pledge professional behavior, and to support the virtues
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UK & Europe 
Other
