of an expeditious, non-prejudicial selection and matching process.
Our business model is based on more than directing searchers to an agency's directory listing, but rather to collect and inventory informational and intellectual agency content to allow searchers to take advantage of our powerful search algorithms. That process narrows and selects candidates based on attributes (such as relevant experience, breadth and depth of capabilities, on-point strategy and proximity), and then on seven comprehensive essays and client case histories. These essays and case histories not only explain the agency's philosophy, creative development process, corporate culture, and view on the client/agency relationship, but they also provide insight on agency personality - and in so doing, begin to shed light on that most powerful and significant of all selection components - chemistry.
Our process also accepts the fact that no technology platform of itself can substitute for human expertise and consultation. That's why we intercept and assist clients during the final stages of their search to explain, question, clarify, and then assist in preparing the invitational RFI's. When all is ready, we handle the paperwork and extend the invitations. Our turnaround is generally 24-48 hours. Clients are comfortable with our role as observer and facilitator once invitations and confirmations are delivered.
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Some 21st Century Search Tips:
In order to take full advantage of the latest Internet agency search technologies, consider the following:
- Use an Internet agency search service funded by the agency or the client, not both.
- Use those that offer an extensive range of search criteria (+500 data fields).
- Use those where agencies have applied, rather than being included without permission.
- Identify candidates using search algorithms, not just by a ranking, alpha-sort, geographic location or size.
- Select an Internet service that uses algorithms to identify candidates.
- Use directory data sparingly to prepare for your telephone interviews.
- Don't rely on published client lists; better to avoid that topic at this stage.
- Work with search professionals that have credentials in successful agency searches.
- Work with professionals that will handle the invitational process to expedite your search.
- Be fair, honest, forthright, professional and ethical.
- Have some fun!
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UK & Europe 
Other
