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It's this chemistry that defines whether your agency is relegated to a long list of marketing vendors or considered as one of their true advisors.

So, stop dancing around the truth and face the music. You'll be better off as a result.

*** END ***

Charles (Chuck) Meyst is Chairman and CEO of Business Partnering International, Ltd. BPI owns and operates agencyfinder.com - the largest agency search process and selection database on the Internet today. In 2004, Agencyfinder managed 404 searches valued at more than $616 Million.

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