October 22, 2001 — agencyfinder.com™ CROSSES THE $500 MILLION MARK AND EXPANDS SERVICES
Richmond, VA – agencyfinder.com, the leading Internet search service to match clients with advertising and public relations firms across North America, announced today that it will cross the $500 Million milestone for client placements by month end.
Chuck Meyst, CEO and founder of agencyfinder.com commented, “When we launched our business-to-business service, some people were speculating we’d go the way of many “dot-coms.” I’m pleased they guessed wrong! Interestingly enough, by the end of October 2001, we will place our half-billionth dollar of new business with a marketing firm somewhere within our membership.”
agencyfinder.com uses a proprietary 450-point system to match agency data with confidential client requirements in a search for the ideal candidate. The sophisticated process is fast, precise and provided at no cost to companies looking to hire an ad agency, public relations or similar marketing company. Each member agency shares the operational costs on an equal fee basis.
Representing more than 4,000 international offices, including more than 95% of the top-ranked agencies and PR firms in North America, agencyfinder.com is the Internet’s first and only on-line and off-line consulting service for client and agency matchmaking. Now in its fifth year, agencyfinder.com is poised for continued growth.
New Service For Smaller Clients
The Referral NetworkSM, another agencyfinder.com placement service, was launched earlier this year. It has seen equally high industry acceptance and success. The Referral Network provides the same search facilities but serves smaller clients… generally those with marketing budgets under $1 million. These clients are directly referred to a highly qualified agency by agencyfinder.com consultants using the same proprietary algorithms that are used for larger clients. “Since May 2001, The Referral Network has seen some $19 million in account placements,” said Meyst. “Companies with lower marketing budgets enjoy the same professionalism and quality service that bigger clients demand.”
Website Re-launch and Marketing Campaign
October also saw the re-launch of an improved www.agencyfinder.com website. agencyfinder.com staff members surveyed clients, conducted internal reviews using data mining, and used that information to undertake the site’s first major re-design in three years. “We’ve definitely enhanced the user-friendly qualities,” said Director of Agency Services, Jay Mangan. “This new site is much more intuitive and easier to navigate and with its re-engineered graphics, improved search algorithms and enhanced operational features, it gets prospects to the needed information with speed and dispatch.”
Over 15,000 invitational mailings announcing the new website and Certified Agency registration options went out to advertising, public relations and marketing firms across North America this month. A larger mailing to prospective clients looking to hire an agency has also been sent.