BPI’s agencyfinder.com™ manages DuPont review
October 4, 2002 — BPI’s agencyfinder.com™ manages DuPont review
DuPont Surfaces Appoints Doner as Advertising Agency Partner for its Corian® and Zodiaq® Brands
WILMINGTON, Del., Oct. 4, 2002 – After a thorough review process, DuPont Surfaces has selected Doner Advertising in Detroit as its agency of record. Doner will be responsible for the advertising, collateral and promotional activities for DuPont Corian® solid surfaces and DuPont Zodiaq® quartz surfaces, a recent introduction to the luxury decorative surfaces category.
According to Rosanne Miller, global brand manager for DuPont Surfaces, Doner was selected due to its “proven track record in home furnishings and its depth and breadth of resources.” Prior to integrating these services with Doner, DuPont Surfaces worked with several agencies. Porter Novelli, New York City, will continue to manage public relations.
“We are excited to be working with DuPont Surfaces,” said Alan Kalter, chairman and chief executive officer of Doner. “Corian® and Zodiaq® are both aesthetically beautiful and highly functional materials desired by consumers, architects and designers alike. Our goal is to contribute to their growth in an increasingly competitive environment.”
Miller worked with BPI’s agencyfinder in Richmond, VA, to establish a process for reviewing, identifying and inviting agency candidates. After starting with a list of 35 agency candidates, DuPont Surfaces team members selected and visited 11 agencies, then asked three finalists to present their capabilities and strategic thinking to a larger group. Miller indicated that the “process was rigorous and the choice was difficult but, in the end, we’re extremely confident and enthusiastic that our partnership with Doner is the right one.”
DuPont Surfaces is a strategic business unit of DuPont that manufactures and markets Corian® solid surfaces, Zodiaq® quartz surfaces and DuPont Wall Surfaces. DuPont™ Corian® is a well-known global brand in the solid surface category. More information is available at www.corian.com or by calling 800-4-CORIAN. DuPont™ Zodiaq®, a premium surfacing material made almost entirely of pure quartz crystals, was added to the DuPont Surfaces portfolio in 2000. More information is available at www.zodiaq.com or by calling toll-free 877-229-3935. DuPont Wall Surfaces made their debut in 2002. This three-millimeter acrylic surface product is available for shower walls and tub surrounds. More information is available at www.dupont.com/wallsurfaces or by calling 800-426-7626.
Doner, headquartered in Detroit, is the largest independently owned advertising agency in North America, with more than $1.5 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including: Mazda, The May Department Stores Company, Minute Maid, Blockbuster Entertainment, Owens Corning, La-Z-Boy and DuPont.
During 2002, DuPont is celebrating its 200th year of scientific achievement and innovation – providing products and services that improve the lives of people everywhere. Based in Wilmington, Del., DuPont delivers science-based solutions for markets that make a difference in people’s lives in food and nutrition; health care; apparel; home and construction; electronics; and transportation.