Flash Report @ AgencyFinder – September 7, 2006
UPCOMING SEMINAR FOR SENIOR AGENCY EXECUTIVES:
If you were to ask a lot of clients, they would say that agencies are stuck in a structure that churns out advertising ideas instead of business-building ideas. Providing proactive ideas to build the brand is what clients want most. Yet agencies are set up to do something else: produce and distribute advertising. So agencies have little time to study their client’s business. Few processes for developing business- building ideas. No real structure for implementing business-building ideas. And worst of all, no system for getting paid for them.
To learn how progressive agencies are rising to the challenge, attend “Reinvention: Making Your Agency More Relevant and Valuable to Clients.” This full-day seminar, designed especially for senior agency executives, explores the critical changes agencies need to make to their business model to focus more on added-value benefits and less on commodity services.
The workshop leader is author, speaker and consultant Tim Williams of Ignition, a consultancy devoted to transforming the business models of agencies. A frequent presenter for agency associations and networks, Tim has published numerous articles on the future of our business and is author of the book “Take a Stand for Your Brand: Building a Great Agency from the Inside Out.”
Sponsored by AgencyFinder, “Reinvention” will look at the traditional agency functions and help you evaluate what to relinquish, what to rework, and what to reinvent. The seminar will also explore the new emerging functions that are reframing the agency skill set – such as analytics, experience design, and reputation management.
The venue is the Snowbird Resort, nested in the beautiful Utah mountains just outside Salt Lake City on September 22, 2006. For details and registration information, visit www.ignitiongroup.com\reinvention
Charles G. Meyst, Chairman/CEO
Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, VA 23060