July 26, 2007 — AgencyFinder.com Announces Advertising, Marketing & Public Relations Industry Agency Awards
Richmond, VA (PrimeNewswire) – Business Partnering International’s AgencyFinder.com, the world’s largest online client/agency matchmaker today announced a sampling of recently concluded client searches. Activities reported are for reviews where AgencyFinder.com conducted client due-diligence, invited agencies and managed the subsequent process. “As we approach the 8,000 mark in client searches, I continue to be impressed with the diversity of client categories we serve. Search registrations continue at a pace slightly ahead of last year, and clients continue to be optimistic. Contrary to current industry news, what we’re not hearing is anything that sounds like threatened CMO’s, or limited-life concerns for that job position,” remarked Charles Meyst, Chairman & CEO. “From another perspective, clients generally search for category experience, services and results, not agency types. So the distinction between an ad agency, an integrated marketing communications firm, a marketing agency and a public relations firm is not a pivotal selection criteria.”
Client: Maidenform, Inc., Bayonne, NJ and NYC, Budget: “Multiple Millions” Client-Category: Fashion accessories, Fashion – women’s & girls Status: Awarded to The VIA Group, New York, NY Contenders: Noble, Chicago; Della Femina, NYC; Cramer-Krasselt, NYC
Client: Pacific Bioscience Laboratories, Inc., (Clarisonic) Bellevue, WA Budget: $2.5 – $5 million Client-Category: Cosmetics, toiletries, package goods Status: Awarded to DiMassimoGoldstein, New York, NY Contender: ICEbox, Van Nuys, CA
Client: Best Health, Inc., Jersey City, NJ Budget: $500,001 – $1 million Client-Category: Eyecare, optical Awarded to: Trajectory, Morristown, NJ & S3, Boonton, NJ & Irvine, CA. Contenders: CKPR, New York; North Castle Partners, Stamford, CT.
Client: Santa Barbara Ceramic Design (Designs by Lolita), Santa Barbara, CA Budget: < $100,000 for public relations Client-Category: Fashion accessories, home furnishings, Awarded to: S3, Boonton, NJ & Irvine, CA. Contender: Allison & Partners, Santa Monica, CA Client: Living Essentials, (5-hour Energy), Novi, MI Budget: $500,00 (public relations) Client-Category: Beverages (non-alcoholic) Awarded to: Crosby-Volmer Intl Communications, Washington, DC, Beverly Hills, CA, Memphis, TN, Oklahoma City, OK. Contenders: CKPR, New York; Euro RSCG Magnet, New York; Client: Schüco International KG, Bielefeld, Nordrhein, Westfalia (Germany) Budget: $250-$500K Client-Category: Home improvement, Construction & Building - commercial Status: Awarded to Kelly, Habib John, Boston, MA Contenders: Connelly Partners, Boston; Underdog, Wilton, CT Client: Hospital de la Concepcion, San German, Puerto Rico Budget: $250,000 - $500,000 Client-Category: hospitals & healthcare facilities Status: Awarded to Brandt Ronat, Merrit Island, FL Contenders: EURO RSCG Puerto Rico; Point B, Atlanta, GA Client: Weber Asset Management, Lake Success, NY Budget: < $100,000 Client-Category: Financial services Status: Referred to ACT Communications Group, Inc. West Islip, NY Client: National TV Spots, Greensboro, NC Budget: $250,001 - $500,000 media buying Client-Category: Producer Status: Referred Thompson Everett, Inc., Glen Allen, VA Client: DirectorZ Channel, Port Hueneme, CA Budget: < $100,000 Client-Category: One-to-One marketing Status: Referred to Brand Central Station, Bettendorf, IA Client: American Document Destruction, Carrollton, TX Budget: < $100,000 (fees & production) Client-Category: Security systems & alarms Status: Referred to Directive Corporation, Addison, TX Client: SATAI (San Antonio Technology Accelerator Initiative), San Antonio, TX Budget: < $100,000 ad & pr Client-Category: biotechnology Status: Referred to Bastian Public Relations & Marketing, San Antonio, TX Client: Mullet Cabinet, Millersburg, OH Budget: $100,001 - $250,000 Client-Category: Home improvement Status: Referred to Penny/Ohlmann/Neiman, Inc., Dayton, OH # # # About AgencyFinder.com – AgencyFinder.com is a service of Business Partnering, Int. (BPI), a Virginia corporation founded in February of 1997. The service is unique in its match-making process for pairing advertising, public relations and marketing agencies with clients and is intended for use by companies seeking agency support for projects, campaigns or long-term relationships. Searching is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by BPI’s executive staff. Advertising agencies and public relations firms (right-sized for budgets less than $100,000 to more than $100 million) pay an annual registration fee to be in the online database and to be eligible to participate in reviews. www.agencyfinder.com Contact: Mike Bawden Principal – Bawden & Lareau Public Relations 563-359-8654 – phone 563-343-0411 - mobile