(Richmond, VA) – A lackluster holiday season in the fourth quarter of ’07 and questions surrounding the health of the national economy may have contributed to a slightly delayed start to agency search activity in January of 2008. The largest online service specializing in helping clients find new and additional marketing service providers recorded 52 new search registrations in January, down slightly from January of 2007, but activity picked up again by mid-month leading the company to stick with its projection for conducting over 950 searches by the close of 2008.
“Between a red-hot political season and a hangover from a sluggish holiday, clients just didn’t seem in the mood to start searching for new, qualified marketing help like they did last year,” says Chuck Meyst, AgencyFinder’s Chairman and CEO. “We’re sticking by our prediction though that 2008 will be a very active year for new business reviews and assignments. Clients are telling us that as their situations get more difficult, they need to find and hire agencies who will be more effective with what they’re given.”
Last year, over 850 registrants conducted advertising and public relations searches at AgencyFinder, a service that allows clients and search consultants to tap into their 500 data-field database to identify and request introductions to agencies selected on qualifications, characteristics essays, case histories and their Power Index rating. The service is offered to clients and search consultants at no charge.
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About AgencyFinder – AgencyFinder and its companion web site, agencyfinder.com, is a service of Business Partnering, Int. (BPI), a Virginia corporation founded in February 1997. The service is unique in its match-making process for pairing advertising, public relations and marketing agencies with clients and is intended for use by companies seeking agency support for projects, campaigns or long-term relationships. Searching is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by BPI’s executive staff. Advertising agencies and public relations firms (right-sized for budgets less than $100,000 to more than $100 million) pay an annual subscription fee to be in the database and eligible to participate in reviews.
Principal – Bawden & Lareau Public Relations
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