(Richmond, VA) – Agency search and selection activity on the Internet’s largest web site built for that purpose picked up in February, supporting predictions of a major shake-up in advertising and pr account assignments in 2008. AgencyFinder, a web-based service that allows clients to find new and additional marketing service providers saw 62 new searches initiated during the month of February, up by 10 over searches started the month prior.
“The advertising, public relations and marketing trades are all reporting that new business reviews will be increasing this year and our site statistics appear to bear that out,” explained Chuck Meyst, AgencyFinder’s Chairman and CEO. “We’re expecting a 15-20% increase in search activity this year and the numbers for January and February are tracking with those projections.”
Last year, over 850 searches were initiated through AgencyFinder, a service that allows clients and search consultants to tap into their database and identify qualified agencies based on answers to an in-depth questionnaire of over 500 questions. The service is offered to clients and search consultants at no charge.
# # #
About AgencyFinder – AgencyFinder and its companion web site, agencyfinder.com, is a service of Business Partnering, Int. (BPI), a Virginia corporation founded in February of 1997. The service is unique in its match-making process for pairing advertising, public relations and marketing agencies with clients and is intended for use by companies seeking agency support for projects, campaigns or long-term relationships. Searching is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by BPI’s executive staff. Advertising agencies and public relations firms (right-sized for budgets less than $100,000 to more than $100 million) pay an annual registration fee to be in the on line database and to be eligible to participate in reviews.
Principal – Bawden & Lareau Public Relations
563-359-8654 – phone
563-343-0411 – mobile