Long-standing International Insurance Firm Will Hire New Marketing Partner

Our management is seeking an agency to assist in the development and execution of an integrated marketing communications strategy to raise awareness in North America and in the UK. We offer a different kind of life insurance for middle income families. We’ve been focusing our marketing activities on key US markets over the past two years. While the expectation is to continue this focus in the coming year, this may change as a new strategy is developed.  Budget for this new campaign will embrace our previous spend-rate of $1MM. That may expand as we add additoinal markets to the plan.