Client wants “Re-Branding” review. Their B2B activities provide business, legal and financial services to many of the world’s largest domestic and international companies. They partner with some of the world’s largest banks and commercial lenders. Their services cover almost every aspect of corporate, legal and financial solutions. They used our pull-down menu to identify their budget in the $250,000 range (fees only – no media) The Assignment: The company seeks to achieve a more powerful brand presence in its markets to reflect and position the stature and excellence of the various services and products of the company. They need to develop a brand strategy that marries and supports the company’s diverse competencies and strengths to support sales, profitability and growth.